Jakarta, ThedailyID — VITABON.Bio, a Korean aroma inhale diffuser brand, officially launched its V°21 Flower Series in Indonesia on October 25, 2026. The launch took place at Plaza Indonesia in collaboration with AGAIN Coffee Sound under the theme “Breathe Your Moment.”
The new series offers three floral scents: Rose, Chamomile, and Jasmine. VITABON presents the collection as a way for consumers to enjoy different aromas throughout their daily routines.
The portable products use essential oils and form part of VITABON’s premium lifestyle range. The company says the series complements its existing V°21, V°21 MAX, and V°21 Black products.
“Through VITABON, we want to create an experience that fits the lifestyles of urban consumers, who are becoming more selective about how they enjoy and value their moments,” said Yudhistira Eka Saputra, Marketing Director of PT Wismilak Inti Makmur Tbk and VITABON’s representative in Indonesia through PT Karya Bumi Subur, part of Wismilak Group.
The Flower Series features three distinct scent profiles. Rose uses 100% Damask rose essential oil and offers an elegant character. Chamomile delivers a soft, calming aroma, while Jasmine combines a fresh, tea-like scent with white floral notes.
VITABON entered the Indonesian market in 2025. According to the company, its products use patented extraction technology and formulas based on herbal extracts and essential oils, including Farfarae Flos, Schisandra, and Bergamot.
A new boutique experience at Plaza Indonesia
Alongside the launch, VITABON introduced a boutique experience at Plaza Indonesia through its collaboration with AGAIN Coffee Sound. The coffee house combines artisan coffee with music, offering visitors a place to relax and spend time with friends.
The partnership brings together two different sensory experiences. AGAIN focuses on taste and sound, while VITABON introduces aroma. Together, they aim to encourage visitors to enjoy the moment without rushing.
The collaboration also introduces the “Aromatic Room,” a space where visitors can discover and try VITABON products while enjoying the coffee house atmosphere. The concept allows customers to explore the range in a more relaxed setting.
Limited-edition merchandise with Alphabad
VITABON also partnered with visual creative artist Alphabad for limited-edition merchandise. The collaboration includes a lanyard set, a tote bag, and a VITABON x Domma tumbler.
Using Alphabad.xyz’s visual style, the project incorporates product silhouettes and typography featuring the VITABON name. The company says the collaboration connects its brand identity with visual art.
“Visual work is not only about what people see, but also about how an identity can become an experience that feels closer to its audience,” Alphabad said. The artist added that the project translates VITABON’s product elements and brand identity into artwork for everyday moments.
VITABON founder Lim Bo Min said the company hopes the new collection will help consumers create more memorable everyday experiences. He added that the partnerships with AGAIN Coffee Sound and Alphabad offer new ways to introduce the brand through spaces, creativity, and consumer interaction.
The launch event also featured interactive activities, photo sessions, and opportunities to meet public figures. It marked the beginning of recruitment for Vita Club, a community for VITABON lifestyle enthusiasts.
Through the Flower Series and its partnerships, VITABON aims to strengthen its presence in Indonesia by connecting fragrance, visual creativity, and lifestyle experiences.
Product Disclaimer: VITABON products are intended only for adults aged 21 and above. They are not risk-free and contain nicotine, which can cause dependence. Do not sell or provide these products to pregnant women or anyone under 21.
