Jakarta, ThedailyID — TikTok, Tokopedia, and TikTok Shop launched the “Ramadan Ekstra Seru 2026” campaign. The initiative connects creators, communities, sellers, and buyers in one integrated digital ecosystem. The campaign aims to deliver inspiration, entertainment, and a safe shopping experience during Ramadan.
Indonesia’s economy grew 4.87% in the first quarter of 2025, with Ramadan contributing significantly to growth, according to the Coordinating Ministry for Economic Affairs. The data encouraged the three platforms to strengthen collaboration this year. They aim to accelerate local economic activity through a more engaging Ramadan experience.
TikTok Indonesia recorded strong community participation during Ramadan. In the first week of Ramadan 2026, creators and sellers uploaded nearly 13 million short videos. The figure already exceeds half of last year’s total Ramadan uploads. Early in Ramadan, users watched LIVE shopping sessions more than 3.4 million times. Popular products included Muslim fashion, coffee, smartphones, and shirts.
Last year, hashtag usage for #Ramadan and #Ramadhan increased by 30% compared to the previous year. Around 68% of users started their Ramadan journey on TikTok. They searched for meal ideas, fasting tips, and shopping inspiration, often one month before Ramadan began. The discovery process on TikTok influenced purchasing decisions on Tokopedia and TikTok Shop.
Local businesses reported strong growth during the campaign. Mukena Wisanggeni, a Muslim fashion brand founded in 2013, expanded through Tokopedia and TikTok Shop. The brand actively created content, ran ads, joined campaigns, and collaborated with affiliates. During this Ramadan, its transaction value more than doubled compared to last year. Other brands in Muslim fashion and food categories saw average transaction growth of more than five times. Bandung-based brand Gwenza recorded a sevenfold increase in sales after launching its Ramadan collection through a 13-hour live streaming session.
Affiliate creators also played a key role in driving sales. Public figure Jordi Onsu said relevant and consistent content is essential during Ramadan. He selected suitable products on TikTok Shop by Tokopedia and promoted them through interactive LIVE sessions. The integrated ecosystem helps sellers expand reach while offering customers a secure shopping experience.
The campaign also includes online and offline activities. Users can access Ramadan content through the #RamadanDiTikTok page and watch special drama series. TikTok LIVE will host the “Sparkle on Sound” concert on 7 March 2026 at Luminous Sphere, Jakarta. The platform will also hold the KOLAK Ramadan festival on 13–15 March 2026 at Gandaria City. The event will feature more than 20 brands, talk shows, and performances by Project Pop and Vierratale. TikTok also runs the “Makan dengan Makna” donation program in collaboration with Foodbank of Indonesia.
Meanwhile, Tokopedia enables users to pay zakat online and continues promotional programs such as “Kejar Ketupat,” flash sales, and free shipping. Through Ramadan Ekstra Seru 2026, TikTok, Tokopedia, and TikTok Shop aim to strengthen local economic growth and create meaningful impact for creators, sellers, and consumers.
