Jakarta, ThedailyID — Users of Instagram can now earn income as affiliates, following the platform’s latest feature that allows content creators to promote products and receive commissions (April 8, 2026).
The update marks a broader push by Instagram to expand monetization options for users. It also reflects growing competition among social media platforms to attract creators and boost in-app commerce.
Through the affiliate feature, users can share product links directly in their content. When followers purchase items through those links, creators receive a commission from the sale.
The system works similarly to affiliate programs on other platforms. However, Instagram integrates the feature directly into its ecosystem, making it easier for users to manage promotions and track performance.
To access the feature, users need to meet certain eligibility requirements. These typically include having an active account, consistent content activity, and compliance with platform policies.
Once approved, users can select products from participating brands. They can then promote these items through posts, stories, or reels, depending on their content strategy.
Moreover, Instagram provides tools to monitor engagement and earnings. Creators can track clicks, conversions, and revenue generated from their affiliate links in real time.
This feature also benefits brands. Companies gain access to a wider network of micro and macro influencers who can promote products more organically.
In addition, the rise of affiliate content reflects changing user behavior. Audiences increasingly rely on creators for product recommendations, especially in lifestyle, beauty, and tech categories.
However, competition among affiliates is expected to grow. As more users join the program, standing out will depend on content quality, audience trust, and niche positioning.
Still, the feature opens new income opportunities, especially for smaller creators. It allows them to monetize content without relying solely on brand sponsorships.
Looking ahead, Instagram is likely to continue expanding its creator economy tools. The platform aims to strengthen its position as both a social media network and a digital marketplace.
