Jakarta, ThedailyID — Feel Good Network has welcomed Lengua, a social-first creative agency, into its growing independent creative ecosystem. The move expands the network’s capabilities in social strategy, content creation, platform-native storytelling, and creator-led engagement.
The addition comes as brands face an increasingly complex social landscape. Audiences move quickly across platforms, while algorithms and content behaviours continue to change.
Feel Good Network said social media can no longer function simply as a distribution channel at the end of a campaign. Instead, social needs to shape the creative and strategic process from the beginning.
Lengua brings expertise in understanding platform-specific language, identifying cultural opportunities, and creating content around real audience behaviour. The agency aims to help brands capture attention while maintaining relevance and brand meaning.
One of Lengua’s key case studies is its partnership with Grab Indonesia, which has spanned more than 40 campaigns since 2024.
The partnership included #MelajuDenganSyantiek, a campaign that positioned real women drivers at the centre of a broader cultural conversation around Grab’s women driver programme. The campaign generated 26.6 million views, reached 8 million people and recorded 1.3 million engagements. It also attracted more than 20,000 prospective women driver leads and delivered an estimated 2.82x ROI.
Lengua has also received recognition at the Hashtag Asia Awards and Content Marketing Awards Asia-Pacific. In 2026, the agency secured 16 trophies across the two awards, including two Gold, four Silver and 10 Bronze awards.
“Adding Lengua isn’t simply about expanding our service offering. It’s about strengthening the ecosystem we’ve been building,” said Wisnu Satya Putra, Co-Founder and CEO of Feel Good Network.
Darryl Driyarto Han, Co-Founder and Managing Director of Lengua, said the partnership would allow the agency to bring its social-first perspective to a broader ecosystem while maintaining its focus on people, culture and creative craft.
Lengua will work alongside specialist units including Innercircle, 8RICKS and Tales Asia, as well as the network’s content, creator, media and data teams. Together, the network aims to build a more connected independent creative ecosystem across Southeast Asia.
