Jakarta, ThedailyID — Global smartphone sales continued to slow in 2026, but Apple’s iPhone bucked the trend by posting strong shipment growth. The company expanded its market share despite weaker demand across the broader smartphone industry.
Data from market research firms showed global smartphone demand remained sluggish as consumers delayed device upgrades. Economic uncertainty and longer replacement cycles continued to weigh on the market.
Despite those challenges, Apple recorded higher iPhone shipments during the latest reporting period. Analysts said the company benefited from strong demand in key markets and steady interest in its premium devices.
Apple’s performance contrasted with several Android smartphone makers, which faced softer sales amid intense competition and cautious consumer spending.
Industry observers said Apple’s loyal customer base and integrated ecosystem helped sustain iPhone demand. Premium smartphone buyers also proved more resilient despite economic pressures.
Meanwhile, analysts expect artificial intelligence features to become a major selling point in future smartphone releases. Many manufacturers now hope AI-powered devices will encourage consumers to upgrade sooner.
Although the overall smartphone market remains under pressure, Apple has strengthened its position by continuing to grow while many competitors struggle with slowing demand.
