Jakarta, ThedailyID — Bali’s The Nusa Dua has become Indonesia’s first tourism destination to receive certification under the Global Sustainable Tourism Council (GSTC) standards at the destination level.
InJourney Tourism Development Corporation (ITDC), a member of InJourney Group, secured the certification in 2026. The achievement recognizes more than 53 years of efforts to integrate sustainability into destination management.
ITDC’s initiatives cover environmental protection, resource efficiency, nature and cultural preservation, and community empowerment. The company aims to balance tourism growth with environmental conservation and local community welfare.
ITDC Acting President Director Ahmad Fajar said sustainability remains central to the company’s strategy for developing and managing its destinations.
He described the certification as international recognition of ITDC’s long-term commitment. It also encourages the company to ensure tourism growth benefits the environment, local communities, and future generations.
To support these goals, ITDC has introduced several environmental management systems at The Nusa Dua. These include wastewater treatment, integrated waste management, and Seawater Reverse Osmosis (SWRO) technology, which converts seawater into clean water.
The destination reuses treated wastewater for irrigation, including landscaped areas and tenant premises. Meanwhile, organic waste becomes compost for green spaces, while workers sort inorganic waste for recycling and reuse.
Through its subsidiary, ITDC Nusantara Utilitas (ITDC NU), the company also develops environmentally friendly infrastructure and utility services. These include SWRO technology, wastewater treatment, reclaimed water systems, and Liquefied Natural Gas (LNG) distribution.
Nature conservation also plays an important role. The Nusa Dua maintains around 97 hectares of green open space, representing approximately 27 percent of its total area.
The destination also has more than 5,700 trees across 138 plant species. In addition, ITDC works with the Ngurah Rai Grand Forest Park Technical Implementation Unit to plant mangroves in the Pudut area.
Beyond environmental programs, ITDC involves tenants, local businesses, surrounding communities, and other stakeholders in its sustainability efforts. The company supports these groups through tenant capacity-building, MSME empowerment, cultural preservation, and sustainable business development.
These initiatives form part of The Nusa Dua Sustainability Strategy 2026–2030, which outlines the destination’s medium-term development priorities.
Ahmad said a globally competitive destination must offer more than natural beauty and quality facilities. It must also demonstrate environmental responsibility and create value for local communities.
ITDC plans to continue strengthening collaboration and innovation to make sustainability part of everyday destination management.
The company believes tourism’s future depends not only on the experiences visitors enjoy today, but also on how destinations protect their natural and cultural assets for future generations.
