JAKARTA, ThedailyID — Apple is reportedly accelerating development of a next-generation Siri as it seeks to catch up in the artificial intelligence race. The company is exploring partnerships with Nvidia and Google to strengthen the capabilities of its voice assistant.
According to reports, Apple is considering the use of external AI models and cloud infrastructure rather than relying solely on in-house technology. Nvidia’s AI chips and Google’s Gemini models have emerged as potential options during the evaluation process.
The effort comes after Apple delayed several advanced Siri features announced as part of its Apple Intelligence strategy. The company had originally planned to roll out a more personalized Siri experience, but development challenges pushed back the timeline.
Reports suggest Apple now aims to introduce a significantly upgraded Siri in 2027. The new assistant could deliver more natural conversations, stronger contextual awareness, and improved task execution across Apple devices.
Meanwhile, competitors continue to move aggressively. Google has expanded Gemini across its ecosystem, while Microsoft and OpenAI have integrated generative AI into a growing range of consumer products.
Nvidia has also become a central player in the AI industry. Its hardware powers many of the world’s leading AI models and cloud platforms.
Apple first introduced Siri in 2011 and helped popularize voice assistants on smartphones. However, the rise of generative AI has reshaped user expectations and increased pressure on Apple to modernize the platform.
While Apple has not confirmed the reported plans, analysts believe the company views AI as a key battleground for future growth. A successful Siri overhaul could become one of the most important upgrades in Apple’s next phase of product development.
