Jakarta, ThedailyID — Apple is set to hold its major annual event on Wednesday, September 9, 2026, with several major products expected to make their debut.
The event, titled “Surprise and Shine,” will begin at 10 a.m. Pacific Time. For viewers in Indonesia, the event starts at midnight on Thursday, September 10.
The event could mark a major moment for Apple. It is expected to be the company’s first major product launch under new CEO John Ternus.
Apple has not confirmed its product lineup. However, several reports point to the iPhone 18 Pro, iPhone 18 Pro Max, a foldable iPhone and new Apple Watch models.
The rumored foldable iPhone is likely to become the event’s biggest attraction. If confirmed, it would mark Apple’s entry into the foldable smartphone market.
Interestingly, the standard iPhone 18 may not appear at the event. Apple is reportedly changing its launch strategy.
The company could introduce its premium iPhone models in September. Meanwhile, the regular iPhone 18 and other models may arrive in spring 2027.
Price leaks have also started circulating ahead of the event.
Yousif Ayman reportedly found pricing information on Vodafone Egypt’s website. The rumored iPhone Ultra, believed to be Apple’s foldable phone, could cost EGP 155,750, or around Rp53.8 million.
Another leak from Instagram user @ev_downunder reportedly listed several prices for the device in Australia.
The rumored 256GB model could cost AUD 3,700, equivalent to around Rp46.9 million. The 512GB version could reach AUD 4,200, or Rp53.3 million.
Meanwhile, the 1TB version could cost AUD 4,700, or around Rp59.6 million.
Ayman also reported potential prices for the iPhone 18 Pro and Pro Max. The Pro could sell for around EGP98,000, or Rp33 million.
The iPhone 18 Pro Max could reportedly reach EGP105,000, equivalent to around Rp36.3 million.
GSM Arena reported the pricing leaks on Tuesday, September 8, 2026.
However, Apple has yet to confirm the rumored products or their prices. The official lineup and pricing will only become clear once the company takes the stage.
