Jakarta, ThedailyID — Feel Good Network has appointed Innercircle and BRICKS as its lead creative agencies, strengthening its integrated marketing capabilities as brands increasingly seek partners that combine creative strategy, content, media, and data under one ecosystem.
Announced on July 27, 2026, the appointments are part of the independent network’s strategy to offer end-to-end marketing solutions that move beyond campaign execution and focus on long-term brand growth.
The network said the move responds to a marketing landscape where audiences, platforms, commerce channels, and performance metrics have become increasingly fragmented.
Innercircle Brings Global Creative Experience
Founded by Morica Lim and Eve Wongsosaputro, Innercircle combines international agency experience with a boutique operating model designed to keep senior leadership involved throughout every project.
The agency has worked with brands including Pizza Hut, Mead Johnson, VinFast, Indofood, and Lion Wings.
Its work with Pizza Hut earned multiple industry recognitions, including awards at the Marketing Excellence Awards, Citra Pariwara, and the Campaign Indonesia Awards.
“The market needs global creative standards delivered with local instinct and at the speed of culture,” said Morica Lim, Co-Founder and Business Director of Innercircle.
BRICKS Focuses on Full-Funnel Growth
BRICKS, founded by Stephanie Putri Fajar and Rangga Akbar Pradipta, positions itself as a full-funnel agency that integrates strategy, data, creative, and account management from the beginning of every project.
One of its recent campaigns for Nivea Deodorant shifted the focus from product comparison to consumer needs by matching different underarm conditions with specific product variants through TikTok Shop.
According to the agency, the campaign generated a 139% increase in online gross merchandise value (GMV), achieved a 37:1 earned media value return, and delivered more than 273 million impressions within 30 days.
“We don’t measure a scope by what we deliver, but by the business number it was supposed to move,” said Stephanie Putri Fajar, Co-Founder and Managing Director of BRICKS.
Building an Integrated Creative Network
Feel Good Network said Innercircle and BRICKS will work alongside its specialist businesses covering cross-border creative, social media, creator ecosystems, content production, media, and data analytics.
The agencies are already collaborating on projects, including a joint strategy and data engagement with Tokopedia and TikTok Shop as part of the network’s 2026 client portfolio.
Chief Executive Officer Wisnu Satya Putra said the appointments are intended to help clients build sustainable business growth through stronger brand foundations and integrated execution.
The announcement follows Feel Good Network’s recent expansion into Malaysia through the launch of Tales Asia, a Kuala Lumpur-based creative agency led by Lila Talitha.
The company said these developments reflect its ambition to establish a Southeast Asian creative ecosystem that combines regional market expertise with multinational creative standards and independent agency agility.
