Jakarta, ThedailyID — Erling Haaland may have exited the 2026 FIFA World Cup after Norway’s 2-1 quarterfinal defeat to England. However, the Manchester City striker continues to attract attention for reasons beyond football.
The 25-year-old has become one of the sport’s most recognizable style icons. From his signature man bun to luxury accessories and understated outfits, Haaland has built a fashion identity that stands out without being overly flashy.
Rather than chasing trends, Haaland relies on consistency. His wardrobe blends practicality, luxury, and confidence, making his off-field appearance almost as recognizable as his performances on the pitch.
1. The signature man bun
Haaland’s long blond hair, tied into a neat man bun, has become one of his defining features. Fans and fashion observers often refer to the look as the “Erling Knot.”
The hairstyle grabs attention both on and off the field. It also reflects a personal preference rather than a passing trend.
Haaland wears hair ties from Norwegian brand Kknekki. According to Russh, he prefers them because they stay secure throughout a full 90-minute match.
His connection to the brand goes even further. In 2024, he bought a minority stake in Bon Dep, the company behind Kknekki.
Ahead of the 2026 World Cup, the brand released a limited-edition Haaland collection inspired by Norway’s national team colors. The products quickly sold out.
2. Hermès bags make a luxury statement
While many athletes carry standard sports bags, Haaland often arrives with luxury handbags from Hermès.
One of his favorites is the Haut à Courroies (HAC), a premium travel bag known for its exclusivity and high price tag.
He has appeared with several versions, ranging from classic colors to more distinctive designs. As a result, the bags have become part of his signature look rather than simple accessories.
The contrast between Haaland’s aggressive playing style and his refined off-field fashion makes the pairing especially distinctive.
Luxury consultant Scott Kerr told Business Insider that Hermès balances craftsmanship with subtle humor, a combination that aligns well with Haaland’s image.
3. Simple, confident, and polished
Haaland also keeps his everyday wardrobe remarkably consistent.
He often wears denim, relaxed tailoring, knitwear, and neutral colors. Instead of relying on oversized logos, he focuses on clean silhouettes and quality pieces.
That understated approach allows his personal style to stand out naturally. Moreover, he confidently incorporates luxury items that many still consider unconventional in men’s fashion.
Ultimately, confidence remains the key element behind Haaland’s style. His fashion choices feel authentic because they reflect his personality rather than fleeting trends.
That combination has made Erling Haaland just as compelling off the pitch as he is in front of goal.
