Jakarta, ThedailyID — Apple officially launched the iPhone 17e in Indonesia with prices starting from Rp13 million.
The smartphone became Apple’s latest addition to the iPhone lineup in the Indonesian market. The company targets users who want premium Apple features at a more affordable price point.
The iPhone 17e carries a design similar to recent iPhone models. However, Apple positions the device as a lighter and more accessible alternative compared to the flagship Pro series.
Apple equips the phone with its latest-generation chipset and several AI-powered features integrated into the iOS ecosystem.
The device also supports improved battery efficiency, camera performance, and software optimization.
According to reports, the iPhone 17e starts at around Rp13 million for the base storage variant in Indonesia.
Apple and its official distributors have started opening sales through retail partners and online marketplaces nationwide.
The launch comes as competition in Indonesia’s premium smartphone market continues intensifying. Several Android brands have recently introduced AI-focused devices in similar price ranges.
Industry observers believe Apple still holds strong appeal among Indonesian consumers because of its ecosystem integration and long-term software support.
The iPhone 17e launch also reflects Apple’s strategy to expand its market reach beyond ultra-premium flagship buyers.
