Jakarta, ThedailyID — The Coordinating Ministry for Community Empowerment (Kemenko PM) will hold the Jejak Jajanan Nusantara (Archipelago Snack Trail) Festival on March 6–8, 2026, at Gelora Bung Karno, Senayan.
The event aims to strengthen Indonesia’s MSME ecosystem. Organizers designed it as both a culinary showcase and an empowerment platform.
Deputy for Community Economic Empowerment and Migrant Worker Protection Leontinus Alpha Edison said expanding market access remains the ministry’s top priority.
“Our main focus at Kemenko PM is to strengthen the MSME ecosystem by opening broader market access through the curation of high-quality and competitive products,” he said on Tuesday (03/03/2026).
More than 40 curated MSME tenants will join the festival. They will present traditional Indonesian snacks and local creative products.
“This effort also serves as an opportunity for MSMEs that have never participated in activities such as bazaars or festivals to market and introduce their products directly to the public,” he added.
Kemenko PM will also provide an MSME Clinic and an Intellectual Property (IP) Clinic. Both offer free consultation, mentoring, and registration support to help businesses grow legally and sustainably.
“We believe that with solid synergy, Jejak Jajanan Nusantara can become an empowerment model that not only drives the people’s economy but also strengthens national identity and pride in local products,” he said.
On Sunday (8/3), the ministry will hold a five-kilometer NgabubuRun with Coordinating Minister A. Muhaimin Iskandar to encourage public participation and support MSME tenants.
