Doha, ThedailyID — ParagonCorp’s Wardah represented Indonesia at the Jadal Women’s Research Dialogue in Qatar, a global forum hosted by Al Mujadilah Center and Mosque for Women. At the event, Wardah presented its latest research on values-based women’s leadership and highlighted the importance of faith, ethical business, and values-driven leadership in global conversations. The participation reflects Wardah’s “Beauty Moves You” spirit, which positions beauty as a force that empowers women to grow and create meaningful impact.
The forum brought together Muslim academics, researchers, and practitioners from various countries to discuss contemporary issues facing Muslim women. Wardah was represented by former Indonesian Foreign Minister Retno Marsudi and ParagonCorp Deputy CEO & Chief R&D Officer Sari Chairunnisa, who served as panel speakers. Other speakers included Haya Al Ghanim, Founder of Oola Qatar, Anita Ahmed, CEO of Yayasan MySDGs Malaysia, and Shariah Nelly Francis, CEO of Yayasan PETRONAS Malaysia.
Executive Director of Al Mujadilah, Sohaira Siddiqui, underlined the importance of bridging academic and community spaces so that research and practice can move forward together and produce practical perspectives for Muslim women globally.
In line with the forum’s theme, Wardah views halal as a comprehensive ethical framework that covers the entire business process. In the beauty industry, ethical business principles are inseparable from halal concepts, guiding everything from sourcing and formulation to product claims and the broader value chain. The company describes this commitment as an “Ethical Business Ecosystem as a Living Value,” where halal principles are embedded in innovation, operations, and social contributions.
Sari Chairunnisa said halal represents an ethical principle that shapes how the company operates. She noted that beyond business considerations, it reflects stewardship and responsibility. Meanwhile, Retno Marsudi emphasized that purpose must serve as the foundation of women’s leadership. She said leaders need a strong moral compass to navigate decisions amid global uncertainty, with integrity and values guiding policies in the public interest, especially for vulnerable groups.
Wardah’s research also found that Indonesian Muslim women define beauty as a process of becoming better through passion, independence, productivity, elegance, and courage, ultimately leading to tangible contributions to society. Younger Muslim women increasingly view beauty and leadership through a purpose-driven lens, where courage to speak up and create impact forms an integral part of self-expression.
Wardah concluded that beauty today is no longer solely about appearance, but about integrity and alignment between physical, spiritual, and moral dimensions. Through its participation in the Jadal Women’s Research Dialogue, ParagonCorp Wardah seeks to amplify the role of Muslim women in driving positive change globally, reinforcing its belief that beauty should be lived with purpose, responsibility, and meaningful contribution.
